HOW ASHRAY WEB STUDIO CAN HELP YOU TO BUILD A SUCCESSFUL WEBSITE?

On average we spend about eight hours connected from different devices, this combination of factors makes starting an online business and creating your website a great idea.

A very common mistake is to start working without a business plan, this is the main reason for the failure of an online company to build a successful website.

Many pages are created only with the passion of an entrepreneur, using their savings to develop it, put it online and create the content believing that later they will find a way to have income.

In my opinion a change of perspective is necessary to see things with the entrepreneur mentality whose objective is to generate profits, creating from the beginning a business plan with well-defined strategies.



In this article we will review the five aspects that we consider most relevant when developing a website.



1. Business plan for successful website

  • 1.1 Determine the type of website
  • 1.2 Competition analysis
  • 1.3 Work team
  • 1.4 Sources of income
  • 1.5 Financial projections

2. Create a web page for successful website

  • 2.1 Domain and hosting
  • 2.2 Content Manager
  • 2.3 Site design

3. Operation of your successful website
4. Promote your website content
5. Analyze your results


1. Business plan to build a successful website




Developing a plan before starting will allow you to define strategies for each stage of your site, in addition you can analyze if your project will be profitable and if you have the budget for development and operation while reaching your breakeven point.

1.1 Determine the type of website

There are many options to present the content of your site, it is very important that you first define its format, will it be a blog, a news site, a community on a specific topic, an online store? Or an information page about your company?

These are just a few examples, clearly defining how you will present the information will allow you to quote from the design and programming to the number of people you need for your content creation team.

You can see here the TOP 7 business ideas to undertake if you want to get an idea of where to focus your website.

1.2 Competition analysis

When competitors were mostly other local companies it was important to review your competitors' strategies in order to offer competitive products to the market.

Imagine now that the competition is worldwide, so you need to pay attention to an analysis of other sites that offer products or services similar to yours.

Keep in mind that even if you find them in search engine results, it does not mean that they are your direct competitors, some barriers to entering your market such as language, payment methods or tariff restrictions can limit a company's access to your market.

If this is the case, reviewing your offer can help you implement other ideas to your products to improve your value proposition.


1.3 Work team to build a successful website

Every day the tools to create a website are cheaper and easier to use. This allows more people to have access to undertake online as independent professionals.

However, soon the time will come when you will need help to create more content, to answer your customers' questions on social networks, to keep inventory, etc.

Although at the beginning you are responsible for the entire operation, create an organization chart with key positions and a specific hiring plan to be clear at which key moments in the growth of your company you should hire personnel to help you.

Keep in mind that even experts who work with your personal brand have a team behind them that helps them in the key aspects of their business.

Start by hiring independent professionals by the hour or specific project, then you can hire part-time staff until your income allows you to create a full-time work team focused one hundred on the growth of your company.


1.4 Sources of income for a successful website

As I mentioned in article TOP 7 of the ideas for entrepreneurship, there are many options to earn income online.

The most common are selling advertising space on your blog, affiliate marketing, company-sponsored publications or direct sales of products or services.

Defining which will be the main one for your site will allow you to establish clear strategies to monetize your business, it is possible and even advisable to have several sources of income.

However, focusing on the one that generates the highest return on investment will ensure that you have the income to continue operating in the short term.


1.5 Financial projections

Once you have determined your sources of income, initial investment and operating costs, it is time to define possible scenarios that your business will face.

The ideal is to create three projections: one with a favorable scenario, one conservative and one negative.

If your plan is to dedicate yourself completely to your project, I recommend that you have first saved to cover at least one year of your operation including your personal expenses, so you will have enough time to know the industry cycles and the details of your new business.


2. Create a web page




2.1 Domain and hosting to build a successful website

Probably the most important aspect for the branding of your digital business is to choose a good domain name for your web project.

Try to match exactly the name of your company and whenever possible choose the .com, although in recent years other endings such as the .net or the .org have become popular we are used to try first with the .com when we write a domain in the browser.

As a second option, you can choose a country-terminated domain such as .com or .org, although these terminations are recognized by internet users could limit your future plans to expand sales to other countries.

With Ashray Web Studio you can register domains for your website without any difficulty and with a wide variety of extensions.

In the technical aspect you should pay close attention to the hosting of the site, since it is the space where the files of your website will be stored.


2.2 Content Manager to build a successful website

Regardless of the type of site you decide to build you should have it updated all the time, for that you will need a content manager.

It is basically a system that works behind your website and allows you as its name says to manage all the information published on your site.

With a username and password for each member of your team you can keep the content up to date and divide the tasks by area.

There are two types of content managers, custom made and open source.

The first are created by a web design company to serve its customers, the advantage is that they are tailored to your needs, if your site needs very specific functions this is surely the only way to obtain them.

The disadvantage is that you will depend on the development company for future management system updates.

On the other hand, there are many open source options available, the most popular are Wordpress and Joomla.

When used by many sites there is a lot of documentation on the internet to configure them, with a little dedication and time you can even develop your own site following a tutorial.

If your needs are standard like a blog and even an online store, this is a good low cost implementation option.


2.3 Site design to build a successful website

It must reflect the identity of your brand, a very common mistake that entrepreneurs make is to believe that we are designers and armed of powerpoint we put ourselves in the task of “designing” our logo.

There are many reasons not to do this, the main one is the perceived brand value. Do you ever remember that you came to buy a product and when they told you the price seemed cheap?

This happened because of this concept that is directly related to our willingness to buy.

The relationship works as follows, the greater the perception of value, the more money we are willing to pay, if you take into account that the design of your brand and the user experience plays a key role when your potential customer determines the value of your product then having a site that looks like two cents will make your sales proportional.

3. Strategy of your successful website




3.1 Content Marketing to build a successful website

It consists of offering relevant information to your consumers at different stages of their purchase decision process.

It is a long-term strategy since most of the time it is focused on brand positioning, that is, that potential customers know you, trust you and later buy you.

Much of the marketing strategies of companies today are based in one way or another on creating content using social networks to distribute and direct traffic to the website.

3.2 Content

You will need to create quality content for your target audience, content marketing strategies pose two challenges, the first is to create content that catches the attention of a certain audience to pay attention, interact and perform an action.

The second challenge is the saturation to which we are subject (digital infoxication), thanks to the fact that practically everyone now has the ability to create content in a simple way with our cell phones and applications, it is increasingly complex for companies to excel only with the quality of its content

There are many options available to create content, from doing it yourself writing articles for your blog and designing publications for social networks with applications such as Canva, hiring the services of a freelance to help you, collaborating with other professionals in your industry and even inviting to the people in your audience to contribute to the content.

3.3 Technical support

This is one of the aspects that we often forget to take into account when we undertake online.

If you have contracted the development of your site with a web design company, review the support policies they offer as well as the opening hours.

If you have planned an advertising campaign that has the potential to attract many visits to your site, notify the support department so they can monitor these peaks and allocate the necessary resources to your server.

If you developed the site with a content manager such as Wordpress, your best friend will be the support department of your hosting provider, so I recommend hiring one with excellent customer service.

4. Promote your content




4.1 SEO to build a successful website

Every day millions of searches are carried out on the internet that in turn generate traffic to sites with quality information.

For that reason one of your priorities is to ensure that each publication is optimized so that search engines can add it to their database and be one of the first results in their list of results.

A site with a good SEO strategy will give you many organic visits that will increase with each new publication.

Although the Search Engine Optimization concept is in itself a simple concept to understand, you will need the help of a highly qualified professional who can run your campaign, especially in industries such as the sale of electronic items where the fight for the first sites of the results are epic and every detail counts to get them.

4.2 Social Networks

The goal of your social networks is to create an audience that interacts with your content to multiply its reach.

The effectiveness of your networks will depend on your ability to create that community of people interested in the content they consume and share with their friends.

It is not necessary to have a presence in all social networks, once you have defined your target market, investigate in which of them your potential clients spend more time and design marketing strategies to establish a relationship with them.

4.3 YouTube to build a successful website

Although YouTube is considered a social network I have decided to name it separately given the relevance it has gained in recent years.

Surely you will know that Google is the most important information search engine, the most used on the internet. What you probably didn't know is that the second most used search engine is YouTube.

Every day thousands of videos are uploaded to the platform, despite that it is still one of the social networks with the most growth potential for companies, although there are channels that talk about a topic related to your industry you can always create video content to your target audience with its own style that represents the values ​​of your company.

4.4 Collaborations

You can collaborate with other content creators and even other business related to your industry to exchange content.

The idea is that both parties are benefited, a good way to achieve this is to share content on the social networks of both companies, so the audience of each will meet the other.

This is the basis of influencer marketing, however in this type of strategy you should consider a payment for the influencer who will recommend your products to your audience.

4.5 Advertising strategy to build a successful website

As every company needs an advertising budget to make itself known among its target market.

Although there are many options to have organic reach in social networks and search engines you should always accompany those efforts with paid advertising.

One of the strengths of internet advertising is the ability to have a super segmentation that at the same time allows you to customize your campaigns to deliver a closer message.

I recommend you to accompany your campaigns with seasonal promotions that generate sales in the short term.


5. Analyze your results




Finally, you must measure the results of the actions implemented in your website, the secret of having a successful website in general in any market is to implement a continuous improvement process that allows you to always be at the forefront.

Here are some of the metrics that you should consider to optimize the performance of your site.

5.1 Value per visit

If you are selling a product or service this is the most important metric, it refers to the relationship between the number of people visiting your site and the amount of sales generated.

For example, if your monthly sales are $100 and you receive one hundred visitors on your site in the same period, the value of each visit is $1.

The objective of this metric is to increase the value of each visit by ensuring that each user purchases more each time they enter your site.

5.2 Total visits

As the name says, it refers to the number of people who enter your site in a month. Sales are a numbers game, the more people enter your website the more likely it is that some of them will buy.

5.3 Recurring visitors

Taking into account the purchase decision process, very few people buy your product the first time they come into contact with your brand.

That is why recurring traffic is so relevant, a good digital marketing strategy will take into account these people who visit your site again since they are probably in the process of deciding where they will buy.

With the use of cookies it is very easy to know that a potential customer is back, that allows you to create special re-targeting campaigns to follow up with special promotions.

5.4 Traffic sources

Once you have created your communication ecosystem around your website made up of your social networks, YouTube channel, SEO strategies, email marketing, etc. It will be necessary to measure which of them is giving the best results.

5.5 Conversion Rate

Of the total number of visitors your site receives in a month, how many do they buy from you? That information is provided by the conversion rate.

The objective in this case is to increase the conversion rate with offers or promotions that encourage sales in the short term.

5.6 Bounce Rate

It refers to people who enter and immediately leave your site, the main reason for this is that they have not found the information they were looking for.

If you have a page with a high bounce rate, check the traffic sources and the information contained in the site, if they do not apply, maybe that is the reason.

Sometimes small changes in writing or a video that facilitates access to information will make people stay longer.

5.7 Average duration of each session

This metric is very important since it gives you an idea if people are really consuming your content, for example, if the page contains an article of three thousand words and the average of each session is 30 seconds that means that most of the visitors are not reading and are just scanning titles quickly.

It will be necessary to optimize the content to achieve better audience retention.

5.8 Most visited pages of your successful website

These pages are the gateway to your site, it could be an article in your blog that is very well positioned in search engines on a topic that has a lot of search frequency or the landing page of an advertising campaign on Facebook.

Pay close attention to traffic sources so you don't lose them and organize the content to direct those visits to other sections of your page with related content.



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