WHAT ARE MOBILE WEB SITES?

On the Internet most visits to websites are made from mobile devices.

Mobile search is growing more and more, and is already more popular than desktop search (exceeds 50% of searches). 

This trend will continue to increase in the future and Google knows it.



With the arrival of the Mobile First era, or by its translation in English, “mobile first”, Google will give more priority in its positioning the indexing of websites optimized for mobile.

Hence the importance of your website being correctly configured so that your users have a friendly mobile experience.

In this post we are going to talk about what mobile sites are, their features and their benefits for the user experience.



WHAT ARE THE MOBILE SITES?

A mobile website is simply a website that has been optimized for mobile browsing. It can be reached directly through a mobile web browser. These websites are lightweight, since they do not require the use of device memory. They are also intuitive for users who are familiar with the use of websites.

WHAT IS THE MOBILE WEBSITE NAVIGATION?

Today the user experience on the mobile web is not always the best. Long loading times frustrate people and this translates into high bounce rates.

And when we talk about online stores, interrupted browsing sessions in the purchase processes generate a negative experience for potential customers.

Because of this, mobile web performance is a very popular topic today, such as Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA).

However, performance is not just an isolated aspect that programmers should worry about.

Performance must be a fundamental function in the design of a website. There is no use a very attractive site with poor performance, this will only drive people away.

According to figures provided by Google, the best performing sites increased their results proportionally:


Company Load time Results
Google 2% faster 2% more searches
Yahoo 400 ms faster 9% more web traffic
Amazon 100 ms faster 1% more revenue
Walmart 1s faster 2% more conversions


To this is added, that currently people consume more content enriched in smartphones. Mobile networks usually have capacity limits such as restrictions on the network, limited investment in infrastructure, among other things.

Because of this, it is likely that providers cannot meet the needs and demands of this growing paradigm that involves the consumption of rich content from mobile devices.

“AVERAGE OF 75% OF PEOPLE LEAVE A WEBSITE IF IT TAKES MORE THAN 5 SECONDS TO LOAD.”

In a Google survey, almost half of people said their main frustration when they browse the web from their mobile devices is to wait for slow pages to load. 60% of mobile device users expect sites to take 3 seconds to load and an average of 75% of people said they would leave a website if it took more than 5 seconds to load.


THE 6 BENEFITS OF THE MOBILE SITES:

  • They are created only once and run everywhere: Mobile sites work on Android, iOS and any other platform that is connected to a browser.
  • They are adaptable: You can create a responsive site that works on phones and tablets, instead of creating different applications for each device.
  • They have shorter programming times: Mobile sites can be easily updated, updates do not need to be installed.
  • They incur less programming costs: In general, mobile sites have lower creation costs because they use a unique coding language.
  • The web is available to all: Mobile sites do not require approvals, and at no cost you can access only with the browser of your choice.
  • It's easier to track: You can link Analytics and conversion tracking tools to your client's mobile site, instead of installing a software development kit (SDK).


WHAT IS THE IMPACT OF MOBILE SITES ON CONVERSIONS?

Nobody likes to wait, especially when we use mobile devices, since it affects performance, specifically in terms of site abandonment, bounce rate, conversions and user retention.

It also influences the Google crawler, which in turn affects the crawling process and leads to fewer pages being indexed. All of the above means a poor experience, both for consumers and for administrators and site owners.

You may be interested: 8 tips to convert customers in your online store

Reducing the loading time of pages significantly increases sales and conversion rates. A study on site optimization found that conversions per second improve as load times decrease. It is important to note that when loading times increase, revenues decrease.

WHAT IS THE ROLE OF THE MOBILE SITES IN THE USER EXPERIENCE?

Optimization of user experience and conversion rate can provide new sales opportunities.

These are some benefits of mobile sites in the user experience:

Profitability: Optimization increases the return on current customer investments. In addition to converting a higher percentage of current visitors, it is much more profitable than attracting others.

Reduction of customer acquisition costs: doubling the conversion rate of your site means reducing half the cost per lead acquisition.

More money to invest in a greater acquisition of leads: An increase in your earnings means that you can invest a greater amount of money to acquire new users.

When the conversion rate of your site increases, you have the resources to publish ads in other media (online and physical), which gives your company greater strength.

Small changes have important effects: Evaluating the sales funnel of your site or page can reveal opportunities that will reduce fears and inconveniences for your users.

A fact that usually surprises people is that even the smallest changes can increase conversions on a page considerably. In fact, some tests have shown that a simple change in the color or wording of a CTA button (call to action) can increase the conversion rate.


CONCLUSION

From the beginning of the design of a website it is very important to think about mobile first. It is also very important that a website takes into account the considerations necessary to be navigated from mobile devices, all this in order to increase traffic to the site, improve the user experience and generate more conversions.

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