WEBSITE MUST HAVE A CLEAR INVITATION

THE WEBSITE MUST BE A CLEAR INVITATION TO NAVIGATE AND SHARE

Having a website is not only to enable a page to put your articles, it goes a little further, it is about understanding the reader to provide the best reading experience in an intuitive and natural way.

Therefore, before you create a content strategy and start producing content, review the structure of your website and adjust it taking into account the following tips.



General structure of a website

In general we refer to the section of the blog where all the posts or articles published are located; these must be in chronological order, the last one being always the most recent. As for the structure should be the following:

Header or header, is the top of the blog and is where the name of the blog should be placed, it can also be accompanied with a small description of it.

The articles should be organized in a large list that is divided by pages, so that it does not become an infinite page and can have an optimal loading time.

Each post should have a title, image and a call or brief description that gives the reader an idea of ​​what the article is about; logically you must have an access link, and it is recommended that the title and image be clickable, since it is more intuitive for readers.

On the sides you must locate some information modules that help and motivate users to navigate through the blog and more specifically to find the article that interests them most.



These are the information modules:

  • Social media module: here the company's social profiles are located so that users can follow automatically (this module is optional).
  • Newsletter module: this is the registration form for the newsletter or any other content that requires subscription as a magazine (this module is also optional).
  • Categories module: this module is the most used among blogs and the categories depend on the themes of each website, they are generally related to the services they offer. It is recommended that every blog has this module.
  • Tag module: this is a set of words or short phrases in a list or cloud type that help the reader to identify the posts with greater precision. Although this module is not mandatory, it is recommended to include it, as it improves user navigation.


Website archive module: this module shows the content for years and months, it can be a list or a search bar by date (it is not mandatory, but it is recommended to include it).

Most read module: also known as most popular, recent articles, etc., is a small list of articles that users have read more. This module not only helps users, but also helps identify the topics that interest users most.

Advertising module: this is based as the name implies in promoting a particular content, usually includes an image and a CTA (call to action) for readers to perform a specific action, it can be download an e-book, visit an article , go to a landing page, etc.

These modules are very helpful and their use will depend on the features you want to have in your blog, however there are some that are essential; Your location should be on the sides, but not on both, choose only one and place them vertically as a column.

Website structure of a posts or articles

Having clear the general structure of the website or blog, we now turn to the structure of the page of the post or full article:

  1. Each post has a unique URL and should not include the date of the article.
  2. In the header you can repeat the Header of the general page of the blog or only the title of the article. The Header is optional, the title is not, it must go yes or yes and must be larger than the rest of the post text.
  3. The image of the post must be the same that appears in the general view of the blog and must be related to the content of the post, in addition to having a good resolution. Plus Digital: Free image banks that you will love!
  4. Generally, below the image are the social buttons that are used for readers to share the content on different social networks. These buttons can also be located at the end of the post.
  5. The content of the post should have a length greater than 600 words (ideally from 1,500 to 2,000); use an easy-to-understand font, with an appropriate size (for this it is important to view the content on different devices); divide the information into short paragraphs; use flashy subtitles, quotes and images or videos. Plus Digital: How to make an article for content marketing in 5 steps
  6. After the text of the article, comments can be enabled, although it is optional. If it is done it is a good feedback tool between the company and the users.
  7. The side modules are the same ones that have been chosen in the overview of the blog, the only one that is added is the author's module, usually has the name of the author of the post accompanied by a photo, some include a small description or their social networks .


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